The mass communication department was officially launched during the 1980-1981 academic year -- after realizing that a high demand for the program existed, especially among female students joining the university. Today, the Department of Mass Communication is one of the main academic units within the College of Humanities and Social Sciences at UAEU. The approximately 200 majors in the department pursue courses of study in three of the most common tracks within mass communication programs anywhere – journalism, broadcasting, and public relations.
Coursework is about evenly divided between skills-oriented and theoretical courses, most of which are taught in English. In addition to offering 30 required and elective courses to majors, the department offers a number of courses as service to other programs within the College. Our curriculum has undergone major revisions over the last three years, with additional revisions planned this year to bring us in fuller conformity with all requirements of the Accrediting Council for Education in Journalism and Mass Communication (ACEJMC).
We are a professionally oriented program. This means that graduates must be competent and reliable employees when they join the labor force. Accordingly, the department requires an entrance exam that will screen prospective students for proficiency in both written English and written Arabic. The program has a common core of 15 credits that strikes a balance between theory and skills courses. It also seeks to strengthen cross-media platform skills by requiring, for example, a writing course, an oral communication course, and a visual communication course. The core also includes a media law and ethics class.